Build up to the link post- bullet point redux the purpose then shoot the link.
I am not a fan of many link tweets. This is an opt in practice, the audience must choose to click to navigate to a URL. You can lose the masses blasting URL after URL. People are lazy, we like being eased into things or not having to do things at all.
Tips For Building Audience With Twitter and Blogs:
1. Think like a copy-writer, words count. The arrangement, weight, shape, look and feel matter. I will expand more on this topic with specific tips in posts to come.
2. Embrace multiple styles/ multi-task. I write tweet books, with a few clever status updates in between.
3. Treat Twitter as a repository for bullet points of a blog-post.
4. 10 Tweet rule to keep posts and Twitter Campaigns Concise- 10 tweets @ 140 chars per tweet= 1400 characters= about 500 words.
Examples and Bad Writing- on my part
I created a few posts as demonstrations of two different writing techniques. I created a series of tweets from a blog post and then created a blog post from a series of tweets.Which do you think was better? The first blog post entry, was a classic memory dump method- a writer’s warm up exercise. There are good lines here and there, interesting tidbits throughout and useless filler in between. The second was composed with micro-blogging, specifically twitter in mind. The sentence structure and word choice were all chosen to be concise.
From a writer’s perspective, it depends on what your goals are and your audience. You don’t want to give away everything and you should link to your work or website after a nuggets. I tend to be verbose and running words through the concise machine @ twitter, makes for a more effective writing.
You be the judge
Twitter User: thechivalrous
